diff --git a/src/main/java/net/knarcraft/blacksmith/config/NPCSetting.java b/src/main/java/net/knarcraft/blacksmith/config/NPCSetting.java
index d28f827..b92538a 100644
--- a/src/main/java/net/knarcraft/blacksmith/config/NPCSetting.java
+++ b/src/main/java/net/knarcraft/blacksmith/config/NPCSetting.java
@@ -48,6 +48,14 @@ public enum NPCSetting {
      */
     REFORGE_ABLE_ITEMS("reforgeAbleItems", SettingValueType.STRING_LIST, new String[]{}, "reforgeAbleItems"),
 
+    /**
+     * The setting for the title used to display which kind of blacksmith the NPC is
+     *
+     * <p>While this should be entirely configurable, values such as armor-smith, sword-smith and similar, which
+     * describe the blacksmith's specialization, and thus the range of reforge-able items, is expected.</p>
+     */
+    BLACKSMITH_TITLE("blacksmithTitle", SettingValueType.STRING, "blacksmith", "blacksmithTitle"),
+
     /*-----------
      | Messages |
      -----------*/
@@ -74,7 +82,7 @@ public enum NPCSetting {
      * The message displayed when displaying the cost of reforging the held item to the player
      */
     COST_MESSAGE("messages.costMessage", SettingValueType.STRING,
-            "&eIt will cost &a<price> &eto reforge that &a<item>&e! Click again to reforge!", "costMessage"),
+            "&eIt will cost &a{cost}&e to reforge that &a{item}&e! Click again to reforge!", "costMessage"),
 
     /**
      * The message displayed if the blacksmith fails reforging an item
@@ -92,7 +100,7 @@ public enum NPCSetting {
      * The message displayed if the blacksmith encounters an item they cannot reforge
      */
     INVALID_ITEM_MESSAGE("messages.invalidItemMessage", SettingValueType.STRING,
-            "&cI'm sorry, but I don't know how to reforge that!", "invalidItemMessage"),
+            "&cI'm sorry, but I'm a/an {title}, I don't know how to reforge that!", "invalidItemMessage"),
 
     /**
      * The message displayed if a player presents a different item after seeing the price to reforge an item
diff --git a/src/main/java/net/knarcraft/blacksmith/config/NPCSettings.java b/src/main/java/net/knarcraft/blacksmith/config/NPCSettings.java
index 7a38da3..ef373a4 100644
--- a/src/main/java/net/knarcraft/blacksmith/config/NPCSettings.java
+++ b/src/main/java/net/knarcraft/blacksmith/config/NPCSettings.java
@@ -251,6 +251,15 @@ public class NPCSettings {
         return ConfigHelper.asBoolean(getValue(NPCSetting.DROP_ITEM));
     }
 
+    /**
+     * Gets the title of the blacksmith, describing which items it can reforge
+     *
+     * @return <p>The title of the blacksmith</p>
+     */
+    public String getBlacksmithTitle() {
+        return asString(NPCSetting.BLACKSMITH_TITLE);
+    }
+
     /**
      * Gets whether to disable the reforge-cool-down
      *
diff --git a/src/main/java/net/knarcraft/blacksmith/trait/BlacksmithTrait.java b/src/main/java/net/knarcraft/blacksmith/trait/BlacksmithTrait.java
index 85ee7c8..bd71815 100644
--- a/src/main/java/net/knarcraft/blacksmith/trait/BlacksmithTrait.java
+++ b/src/main/java/net/knarcraft/blacksmith/trait/BlacksmithTrait.java
@@ -5,6 +5,7 @@ import net.citizensnpcs.api.trait.Trait;
 import net.citizensnpcs.api.util.DataKey;
 import net.knarcraft.blacksmith.BlacksmithPlugin;
 import net.knarcraft.blacksmith.config.NPCSettings;
+import net.knarcraft.blacksmith.formatting.StringFormatter;
 import net.knarcraft.blacksmith.manager.EconomyManager;
 import net.knarcraft.blacksmith.util.ItemHelper;
 import org.bukkit.Bukkit;
@@ -170,7 +171,9 @@ public class BlacksmithTrait extends Trait {
         //Refuse if not repairable, or if reforge-able items is set, but doesn't include the held item
         List<Material> reforgeAbleItems = config.getReforgeAbleItems();
         if (!isRepairable(hand) || (!reforgeAbleItems.isEmpty() && !reforgeAbleItems.contains(hand.getType()))) {
-            sendNPCMessage(this.npc, player, config.getInvalidItemMessage());
+            String invalidMessage = StringFormatter.replacePlaceholder(config.getInvalidItemMessage(),
+                    "{title}", config.getBlacksmithTitle());
+            sendNPCMessage(this.npc, player, invalidMessage);
             return;
         }
 
@@ -186,7 +189,7 @@ public class BlacksmithTrait extends Trait {
         //Tell the player the cost of repairing the item
         String cost = EconomyManager.formatCost(player);
         String itemName = hand.getType().name().toLowerCase().replace('_', ' ');
-        sendNPCMessage(this.npc, player, config.getCostMessage().replace("<price>", cost).replace("<item>", itemName));
+        sendNPCMessage(this.npc, player, config.getCostMessage().replace("{cost}", cost).replace("{item}", itemName));
     }
 
     /**
diff --git a/src/main/resources/config.yml b/src/main/resources/config.yml
index 97a2884..24e9f4e 100644
--- a/src/main/resources/config.yml
+++ b/src/main/resources/config.yml
@@ -52,6 +52,9 @@ defaults:
     # The cool-down period between each reforge
     reforgeCoolDown: 60
 
+    # The title describing the blacksmith's usage/speciality
+    blacksmithTitle: "blacksmith"
+
   # All messages used by the NPC
   messages:
     # The message to display when another player is using the blacksmith
@@ -64,7 +67,7 @@ defaults:
     coolDownUnexpiredMessage: "&cYou've already had your chance! Give me a break!"
 
     # The message to display when informing a player about the reforging cost
-    costMessage: "&eIt will cost &a<price> &eto reforge that &a<item>&e! Click again to reforge!"
+    costMessage: "&eIt will cost &a{cost}&e to reforge that &a{item}&e! Click again to reforge!"
 
     # The message to display when the blacksmith fails to reforge an item
     failReforgeMessage: "&cWhoops! Didn't mean to do that! Maybe next time?"
@@ -73,7 +76,7 @@ defaults:
     insufficientFundsMessage: "&cYou don't have enough money to reforge that item!"
 
     # The message to display when holding an item the blacksmith is unable to reforge
-    invalidItemMessage: "&cI'm sorry, but I don't know how to reforge that!"
+    invalidItemMessage: "&cI'm sorry, but I'm a/an {title}, I don't know how to reforge that!"
 
     # The message to display when presenting a different item than the one just evaluated
     itemChangedMessage: "&cThat's not the item you wanted to reforge before!"